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Thursday, March 6, 2014

Contact:  Jesse Broder Van Dyke, 768-6928



Macy’s raising money for local parks through “Heart Your Park”


Honolulu – Ala Moana Beach Park, Kapiolani Park, Kailua Beach Park and Kahala Community Park have been selected for “Heart Your Park,” a program introduced as part of Macy’s “Secret Garden” campaign that aims to raise awareness and dollars for local parks across the country. From March 7 to March 31, customers at Macy’s Ala Moana, Kailua, and Kahala can donate $1 or more at the register, with 100 percent of the donations benefiting the parks.  To further spread the love, Macy’s will match the total customer donation across all stores, dollar for dollar, up to $250,000 in total.


Our four selected parks are among more than 550 parks nationwide that will benefit from Macy’s “Heart Your Park” this spring.  In partnership with the National Recreation and Park Association (NRPA), the national non-profit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s stores across the country have each selected a local park or green space in their community to support through the program. Donations will go toward making improvements, such as maintaining facilities, playgrounds, ball fields, and everything in between.


“We are thrilled to partner with Macy’s and NRPA for ‘Heart Your Park’ this spring,” said Toni Robinson, Parks and Recreation Director. “Through this wonderful program and donations by Macy’s customers, we are excited about the increased awareness and additional funding for our parks. These parks are a great asset to the community, and we greatly appreciate Macy’s support.”


About National Recreation and Park Association

The National Recreation and Park Association is a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people. Through its network of 40,000 recreation and park professionals and citizens, NRPA encourages the promotion of healthy and active lifestyles, conservation initiatives and equitable access to parks and public space. For more information, visit . For digital access to NRPA’s flagship publication, Parks & Recreation, visit


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