Product Enrichment Program

OED administers the Hawaii Tourism Authority-County Product Enrichment Program (HTA-CPEP) providing grants annually to various Oahu non-profits. From its inception in 2002, HTA-CPEP has helped diversify and enrich Hawaii's tourism product. Through the HTA-CPEP program, OED develops new and enhances existing community-based tourism events, experiences, attractions, and projects related to agriculture, culture, sports, education, health and wellness, and nature or technology. The program complements Hawaii's traditional resort product and assists in Honolulu's economic diversification.

OED is also working with community and business leaders in Oahu's visitor industry to ensure that efforts are coordinated and reflect the strategy outlined in the Oahu Strategic Tourism Plan, a comprehensive vision of Oahu that is attractive to visitors, residents, and businesses. OED also continues to work with travel organizations to support marketing Oahu as a visitor destination.

HTA-CPEP Grant Awardees and Events: 2009 | 2008 | 2007