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FOR IMMEDIATE RELEASE
October 20, 2003

 

INTERNATIONALLY-KNOWN SOCIAL MARKETING EXPERT TO SPEAK
AT HONOLULU WORKSHOP

            Internationally known environmental psychologist Doug McKenzie-Mohr, Ph.D. will present a workshop Monday Oct. 27 in Honolulu on “Fostering Sustainable Behavior: Getting People to Do the Right Thing.”

            The City and County of Honolulu will host the full-day workshop from 8 a.m. to 4 p.m. at the Hilton Hawaiian Village Coral Ballroom.  The gathering will focus on how to help communities convert good ideas and intentions into tangible, positive action that protects the environment.

            McKenzie-Mohr, author of “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” is a professor at St. Thomas University. (A short biography is included.)

            The workshop fee is $150 for businesses and government agencies; $50 for teachers, students and nonprofit representatives. Seating is limited to 150.

“We want to build the capacity of our communities and residents to best use the services and programs that preserve our environment,” Mayor Jeremy Harris said. “Dr. McKenzie-Mohr’s approach to recycling, illegal dumping and other preservation models takes us from ‘should do’ to ‘can do.’ ”

             McKenzie-Mohr incorporates scientific data on behavior change into the design of community programs. His book, Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing, is the basis for the workshop. He is a professor, author and international expert and lecturer in engaging communities in effective environmental programs.

              “Most of us know that to protect the environment, we should recycle, use less water, minimize the fuel we consume and conserve in general to reduce our ecological footprint. But the actions many take are not consistent with what they know is the right thing to do,” McKenzie-Mohr said.

               This workshop discusses a new approach — community-based social marketing — for delivering programs to change people’s behavior relating to our environment. The workshop features interactive sessions with frequent opportunities for discussion focused on the ability to implement sustainable behavior in a variety of contexts. 

                The workshop covers four key areas:

 

• How to identify the barriers to desired behavior;

• How to use behavior change “tools” to design more effective programs;

• How (and why) to pilot test a program; and

• How to evaluate the impact of a program once it has been implemented.

 

            The workshop is aimed at individuals and agencies that encourage residents and/or businesses to engage in environmentally beneficial behaviors—waste reduction, water and energy efficiency, watershed protection, pollution prevention or transportation changes.

 

    For more information, visit www.opala.org or call 692-5410.

 

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Monday, October 20, 2003

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