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April 1, 2004



The City and County of Honolulu will conduct a public education campaign for the month of April to mobilize communities against illegal dumping. The campaign coincides with celebrations surrounding Earth Day.

 The campaign starts April 3 and features television and radio spots, print ads, media partnerships, islandwide events and other outreach. An overview of the campaign and the City & County’s activities related to illegal dumping can be found online:

 “Like many communities, Honolulu is plagued with illegal dumping,” said Mayor Jeremy Harris. “We know we can’t fight the battle alone. The City is leading a collaborative effort with the Department of Health, local EPA officials, the Attorney General’s office, HPD and individual communities to address this island-wide problem.”

             The Mayor stressed that individual citizens can play a big part in the partnership to stop illegal dumping.

 The City’s Environmental Concern Line, 692-5656, operates as clearinghouse for reporting illegal dumping. City staff works with callers to identify dumpsites, coordinate the appropriate agencies, work with offenders (if identified), and manage cleanups. The 692-5656 number will be highlighted throughout the campaign. (Reports can also be made online at

 The campaign slogan is: “Don’t Dump on Hawai‘i. Put Opala in its Place.” Emphasis will be on:

1)      A message of zero tolerance for illegal dumping.

2)      Articulating state law, punishment and enforcement related to illegal dumping.

3)      How to report illegal dumping.

4)      How communities can work to prevent illegal dumping.

5)      Alternatives to illegal dumping.  (Proper disposal and recycling.) 


“Illegal dumping is a particularly challenging environmental issue,” said Frank Doyle, City Director of the Department of Environmental Services. “It requires more than a change of behavior. Communities and agencies have to be consistent in their collaboration. From the O‘ahu resident who’s sick of seeing dump sites to the judge who tries the dumpers, zero tolerance has to be the message.”

 Ninety-one percent of O‘ahu residents surveyed via telephone by Ward Research last month described illegal dumping as “somewhat or very serious.”

 The survey also indicates changing attitudes.  While 91 percent said they had never reported an incident of dumping in the past, 86 percent said they would in the future.

Campaign Highlights:

 Two TV spots will air on KHON starting April 5. In the first, two boys take out the trash, conscientiously picking up litter along the way. They are stunned to witness an illegal dumper. The second spot features hula instruction against a beautiful island landscape. At the end of the spot, the camera zooms out to reveal an illegal dumpsite nearby.

 Starting April 9, the KHON Morning News team will conduct interviews about the issue on Fridays at 6:50 a.m. The interviews will cover the big picture, enforcement, and community involvement.

 Several radio spots will air on KSSK starting April 3. The Perry & Price Posse will focus on illegal dumping during April, hoping to nab offenders and raise awareness of enforcement measures. “Community Matters, ” a one-hour program aired Sunday mornings by Clear Channel stations, will feature the issue Sunday, May 2.

 Print ads detailing City services for proper disposal of solid waste will run in The Honolulu Advertiser, the Honolulu Star-Bulletin, MidWeek and Honolulu Weekly.

The City is collaborating with Kama‘aina Kids on their Opala for Kala/Cash for Trash fundraiser throughout the month of April. Three thousand children will be sworn in as Earth Protection Agents and given cameras to capture incidents of illegal dumping around O‘ahu as they conduct cleanups. On Sunday, April 24 the effort culminates with an Earth Day celebration at Hawaiian Waters Adventure Park.




Thursday, April 01, 2004

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