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For Immediate Release                                                           January 13, 2005

Contact: Bill Brennan 527-6928


Mayor Mufi Hannemann today announced that the Waikiki Improvement Association has agreed to assume a greater share of the costs for the ‘Sunset on the Beach’ and ‘Brunch on the Beach’ events.


Hannemann said, “I met with Rick Egged, executive director of the Waikiki Improvement Association, and he agreed to have his organization continue these events, with my strong support but without any appropriated City funds, beginning in 2006.  I’ve already identified prospective business sponsors, and Rick and I have pledged to work together on securing more private underwriting for this popular program.


“Given the City’s uncertain financial situation, I thought it prudent to scale back our sponsorship of this program.  While we will honor our commitments for the remainder of the year, using money appropriated for the 2004 fiscal year, conditions dictate that we direct City resources to basic services and needs after we complete the 2005 calendar.”


Said Egged, “We’re very pleased to join in this partnership with Mayor Hannemann and the City and we’re delighted that we’ll be able to have these successful events.  A number of businesses have stepped forward to offer support, and we expect to see many more in the months ahead.”


Hannemann said the number of ‘Sunset’ events slated for 2005 will be reduced from last year’s 35 to 24 this year, while ‘Brunch’ will see a drop from 11 to four.


The Harris administration had budgeted $160,000 to pay for the ‘Sunset’ events this year, with a Hawaii Tourism Authority grant accounting for an additional $125,000.  The ‘Brunch’ events, meanwhile, will cost the City $75,000; an HTA grant provides an additional $75,000.  Revenue and private sector donations account for the remainder of the money needed for the events: $202,000 in revenue and $50,000 in private funds for ‘Sunset’; $17,000 in revenue for ‘Brunch.’  The total budgets are $537,000 and $167,000 for ‘Sunset’ and ‘Brunch,’ respectively.


Under the new arrangement, the promoter of the event will provide all services previously performed by City employees, including delivery and set-up of chairs and tables, trash pick-up, and police security.  The labor costs to the City would have been $122,000 for ‘Sunset’ and $106,000 for ‘Brunch.’


In addition, Hannemann announced that a series of ‘Sunset in the Park’ events will be held in the community, including Schofield (May), Haleiwa (July), Maili-Waianae (August), Waimanalo (September), and West Oahu (Kapolei).  These events will be underwritten, at a cost of $18,000 each, by the Hawaii Tourism Authority.


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Thursday, January 13, 2005

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