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FOR IMMEDIATE RELEASE                              December 5, 2006

Release No. M-132-06





The City and County of Honolulu and National Football League are scanning the field for local artists interested in helping to create the ultimate surfboard collectibles as part of “Surfboards in Paradise,” a new initiative benefiting local charities, being held in conjunction with the 2007 AFC-NFC Pro Bowl.  

 “Surfboards in Paradise is a joint promotion of the City and NFL that will promote Hawaii as a visitor destination while benefiting Hawaii-based charities and non-profit organizations,” said Mayor Mufi Hannemann. “As the clock runs down at the 2007 Pro Bowl, the winners will be local charities.”

On a related note, Mayor Hannemann also stated today that the City is pleased to co-sponsor the NFL Pro Bowl Block Party scheduled for Friday evening, February 9, 2007, along the beachfront portion of Kalakaua Avenue.

“I broached the idea to the NFL of having a block party in Waikiki patterned after our very successful partnership with the Waikiki Improvement Association, which stages the Waikiki by Moonlight/Sunset on the Beach with the City. They were quick to take me up on my offer, given the fact that the NFL is always looking to expand their Pro Bowl Week activities,” said the mayor. 

Through December 22, the City will accept proposals from artists to design one of two “Pro Bowl” longboards (one AFC and another NFC) that will each be signed by members of their respective Pro Bowl teams and put up for auction worldwide on  The auction will be active for six days, beginning simultaneously with Super Bowl XLI kickoff on Feb. 4, and ending as the clock runs down at the Pro Bowl on Feb. 10.


A judging panel consisting of representatives of the City, NFL and design sponsors Surftech and Freesurf magazine will select two artists who will each design one of the boards. Artists must be able to implement their designs to be eligible. The finished boards will be unveiled during the week of the Super Bowl — immediately prior to going up for auction (though team signatures will be added when players arrive in Hawaii for Pro Bowl). The boards will also be displayed in Honolulu during Pro Bowl activities. 

The City, Surftech and Freesurf magazine will award $500 to each selected artist and cover costs of approved design materials and board production. Surftech and Freesurf magazine have also donated the undecorated longboards.

Interested artists should submit a proposal for design of either board by Friday, Dec. 22, 2006, to: Surfboards in Paradise, City & County of Honolulu, c/o McNeil Wilson Communications, Inc., Pauahi Tower, Suite 950, 1001 Bishop St., Honolulu, HI 96813.  Selected artists will be notified by Jan. 1. Artists may submit more than one design, but they will be considered independent submissions.

Design proposals must include:

  • Artist’s name, Hawaii address and phone number.
  • Visual representation of the board’s design.
  • Written description of concept (two-page maximum).
  • Production schedule for design implementation (boards must be completed by Feb. 1).
  • Demonstration of artist’s ability to implement design (for example, samples of previous work)                       

The boards’ design must incorporate the City seal, Pro Bowl AFC or NFC logo, and 25 percent free surface area available on the top of the board to allow for the teams’ signatures. Boards must also be completed by Jan. 26 to allow time for photography prior to start of auction.           

For more information or an artist entry form, visit the City and County of Honolulu’s website at or call Maria Quidez at (808) 539-3493.

Artist Entry Form (PDF)
AFC Board (JPG)
NFC Board (JPG)




Media Contacts:

            Bill Brennan, (808) 527-6928

            Mark Matsunaga, (808) 527-5767                                                                                      

            Keith DeMello, (808) 531-0244

Monday, December 11, 2006

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