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FOR IMMEDIATE RELEASE                            November 3, 2006





            The City Department of Transportation Services (DTS) announced today that its mid-season evaluation of the Football Express program reveals that ridership and revenues have been steadily declining over the last several years.

             The decline parallels dwindling attendance at University of Hawaii football home games. 

            Football Express is a premium service of TheBus, designed to provide direct service between eight convenient locations to and from the Aloha Stadium for a nominal fee of $3 per one way trip.  Current operating costs for this premium service have risen to almost $6 per person per one way trip.

            “We’re very concerned about this trend of declining ridership and revenues coupled with rising costs,” said Transportation Services Director Melvin Kaku. “I know we have some very loyal customers who enjoy the convenience of the Football Express. But at this rate, it will be difficult to justify continuing the service next year.”

            The City intends to conduct another evaluation of cost, ridership and revenue trends.  A final decision on whether to continue the City’s Football Express service next year will be made after this season ends.

            As an alternative, TheBus will continue its regular service to the stadium.





            Melvin Kaku, Director of Transportation Services, 523-4125

            James Burke, Public Transit Division administrator, 527-6891

Friday, November 03, 2006

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