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FOR IMMEDIATE RELEASE December 27, 2006
Release No. M-143-06
STAR-BULLETIN WILL BE AVAILABLE ON EXPRESS BUSES
Mayor Mufi Hannemann today announced that free copies of the Honolulu Star-Bulletin will be available to TheBus express bus passengers beginning on January 2.
Each bus will get 20 copies of the newspaper daily. In addition, the complimentary copies of the paper will be given to City bus drivers as they check out their keys at the beginning of their shifts.
“This is a good deal for taxpayers and bus riders,” said Hannemann. “The papers will be free to riders and there is no cost to the City. It’s another step in improving our transportation system and making it more user-friendly.”
The announcement comes a year after the City and the City’s bus service contractor, Oahu Transit Services, Inc., launched a pilot “Ride & Read” project with the Honolulu Advertiser that made copies of that newspaper available on certain City buses.
“The Ride & Read project was enough of a success that we decided to take it a step further and solicited bids,” said Melvin Kaku, director of the City Department of Transportation Services. “The Star-Bulletin submitted the only bid.”
The one-year contract calls for the Star-Bulletin to install removable distribution racks on all 103 express buses. Placards will be installed in the buses, and the Star-Bulletin will provide almost $50,000 in promotional advertising.
Bill Brennan, 527-6928
Mark Matsunaga, 527-5767
|Wednesday, December 27, 2006|