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FOR IMMEDIATE RELEASE                                                                         
August 31, 2007

Release No. M-86-07

 

HONOLULU INTRODUCES “TheBoat

 

            Calm seas and gentle breezes are speeding the introduction of the City and County of Honolulu’s new commuter ferry, which begins service September 17.

 

            Mayor Mufi Hannemann said, “Now that we’ve secured the vessels and operator, we’re ready to begin service connecting West Oahu and downtown Honolulu.  What’s special about the service is that it integrates TheBus with TheBoat.  Commuters can board TheBus in Waianae or Kapolei, take TheBoat from Kalaeloa to Aloha Tower, and hop on board another bus to school or work—then reverse that ride in the afternoon.

 

            “It’s the multimodal transportation system in practice, and I’m hoping commuters are looking forward to this new alternative to driving by boarding TheBoat and enjoying a relaxing ride, courtesy of the City and County of Honolulu.”

 

            Here are the latest developments:

 

·       The ferry service will be named “TheBoat,” to match its transit partner, TheBus.

 

·       TheBoat officially begins service on Monday, September 17.

 

·       TheBus and TheBoat will operate together, meaning a bus pass, transfer, or $2 gets you on TheBus and TheBoat.

 

·       The second vessel arrived in Honolulu on August 29.  The first ferry arrived on August 15 and is being outfitted at Kalaeloa Harbor.

 

·       The marketing and promotional campaign kicks off September 1, with advertising aboard TheBus, a mailout of flyers to Leeward residents, and newspaper ads.  The City will have a booth at the Aloha Festival in Kapolei on September 15 and open the boat for public viewing at an Aloha Tower celebration on September 16.

 

·       The website, trytheboat.com, goes live this afternoon.

 

·       Hornblower Marine Services has been contracted to operate TheBoat.  The company has extensive experience in operating ferry operations throughout the United States.

 

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Contact:

Bill Brennan, 527-6928

 

Friday, August 31, 2007

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