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Mayor Mufi Hannemann today announced his signature of Bill 70 (2008), an important signage regulation measure supported by Waikiki businesses, the Outdoor Circle, and many others.


“This measure is important to our economy and the health of Waikiki businesses because it will provide greater flexibility in the placement and design of signs that guide visitors and other customers,” Mayor Hannemann said. “The measure will also assure the preservation and improvement of Waikiki’s aesthetic qualities.”


For example, the measure will provide greater opportunity to second-floor businesses, which have been very restricted in the ways they identify themselves and their goods and services.


Bill 70 amends the Land Use Ordinance by:

  • Clarifying provisions for the Sign Master Plan (zoning adjustment) option;
  • Amending certain definitions and general sign standards (“building frontage,” “directional signs,” and “wall signs”), and adding a definition and general sign standards for “small signs”; and
  • Increasing the ratio for business sign areas in the Waikiki Special District (WSD), as well as the maximum size of building identification signs in the WSD.


These amendments were prepared and initiated by the Waikiki Improvement Association (WIA), and were supported by the Waikiki Neighborhood Board No. 9, The Outdoor Circle, sign makers and designers, and numerous Waikiki area businesses.


Mayor Hannemann especially thanked City Council Zoning Committee Chairman Rod Tam and council members; Planning Commission Chairwoman Karin Holma and commissioners; Waikiki Neighborhood Board Chairman Bob Finley; Waikiki Improvement Association Chairman Eric Masutomi; and WIA President Rick Egged.


“This bill helps all of Waikiki businesses by giving them greater flexibility in identifying their locations for potential customers, while maintaining a clean, Hawaiian sense of place,” Egged said. “The support of the mayor and his Department of Planning and Permitting was crucial to this proposal becoming law.”


The Honolulu Planning Commission voted unanimously in support of this proposal on Dec. 10, 2008. The Honolulu City Council unanimously approved Bill 70 on March 18, 2009.




Contact: Department of Planning and Permitting Director David Tanoue, 768-8000